The robots eventually began interacting with the models: one of them sported an arm that actually tugged the jacket off a model’s shoulders and, later, showed off a new Coperni bag design.
It got a little lost in the shuffle of the Bella Hadid spectacle — an inevitable problem with going viral — but Coperni’s ultra-viral SS23 moment was really just a demonstration of the fashion brand’s fascination with technology.
Coperni’s fixation on cutting-edge tech ought to come as no surprise: its signature item is the chunky signature Swipe Bag, a rotund handbag inspired by the motion of swiping on a smartphone’s touchscreen.
The Swipe Bags are so core to the Coperni ethos that it previewed its FW23 show with a special edition handbag carved from an actual meteorite.
Coperni explained the intent behind using Spot robots in its FW23 press release.
“Freely inspired by Jean de la Fontaine’s “The Wolf and the Lamb” fable, the show features the «Spot®» robots from the American company Boston Dynamics in relation with human beings, it said.
“The show presents Coperni’s vision which is that there is neither a dominant nor a dominated, but that mankind and machine can live in harmony.”
Now that’s optimism.
You can trace Coperni’s fashion-meets-tech influences back to genius designers like Issey Miyake and Alexander McQueen, the latter of whom utilized robot arms to paint model Shalom Harlow’s dress in the unforgettable finale of his Spring/Summer 1999 runway show.
Not that Coperni is directly referencing these forebears, of course, but that there’s precedent for its tinkering.
Also notable about Coperni Fall/Winter 2023: it saw the debut of the brand’s menswear collection.
Why not? Even if we can’t afford our own $70k robots, at least we can all wear Coperni.