Bangkok, Dubai, Saint-Tropez, Miami, and Mykonos might read like a decent haul of summer hotspots, hm? For Burberry, last year, it was indeed after the label frequented each sun-drenched location as a part of an immersive takeover series.
Taking to some of the best holiday destinations on the planet, the brand spotlighted various collections by dripping a luxury location out with its unmistakable Thomas Burberry monogram.
Now for 2022 — and the launch of its latest Thomas Burberry Summer Monogram collection – the brand is returning to the familiar location of Jondal (a chiringuito, or beachside bar, based in the idyllic cove of Cala Jondal) on Ibiza’s southern coast, to soak the particulars in its bespoke black and brown TB Summer Monogram.
The accompanying collection – which is available to buy at the pop-up itself on Jondal beachfront, as well as online – comprises everything from tees, shirts, and kaftans, to shorts, swimwear and a Lola bucket bag, as well as a myriad of accessories in matching makeups.
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For those after some physical Burberry action – and some bloody good drinks to go with it – Cala Jondal is more up your alley.