Byredo is officially in its Lucia Pica era. The brand’s makeup division, which appointed Pica as creative director back in March, just dropped a collection of liquid lipsticks devised by the beauty whiz.
As for the formula, the lipsticks have a semi-glossy, vinyl-like finish. Creamier than a lip stain yet lighter than a traditional lipstick, they’re comfortable on the skin and adaptable depending on your desired wear: a dab applied with the fingers adds a subtle flush of color, a swipe across the upper and lower lip delivers a saturated pop, a coat over your favorite stain or tint boosts dimension.
Speaking of layering — the collection includes a clear liquid lipstick (not a gloss!) that can be applied as a top coat or tapped onto the eyes for intense shine.
And we can’t forget the packaging, a
Under Pica’s skilled hand, Byredo is writing its next chapter — and so far, it’s a page-turner.