A youth entertainment brand for the culturally obsessed.

From naming right through to their outdoor launch campaign, Australian design studio Universal Favourite was commissioned to work on a new brand identity for CADA, Australia’s home of hip-hop and R&B. They turned an already-established radio station into a community-focused youth channel. They began with a unique concept, forming the brand idea of “Closer To Culture”.

Below you can see some footage of the new visual identity. For those who want to see more of Universal Favourite’s creative work, feel free to visit their website.

CADA rebrand by Universal Favourite
CADA rebrand by Universal Favourite
CADA rebrand by Universal Favourite
CADA rebrand by Universal Favourite

Any footage © by Universal Favourite. Do not hesitate to find other inspiring projects from all over the world in the Graphic Design and Branding categories.

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