Highsnobiety’s Neu York is a multi-media celebration of the Big Apple. Explore everything happening here and shop the collection from September 8, online and in-store.

Coca-Cola Zero Sugar x Highsnobiety takes inspiration from the function-focused world of workwear and is made in celebration of the joint anniversary for both parties, marking the year that Coca-Cola Zero Sugars was brought to the market and the year that Highsnobiety was founded. 

The exclusive drop utilizes hard-wearing fabrics and staple silhouettes such as carpenter pants, dungarees, and work gloves. These are decorated with red-hued graphics featuring Coca-Cola Zero Sugar’s highly-recognizable iconography.

These graphics are featured across the collection, including a vest and a jacket that enlist the expertise of RefrigiWear, a supplier of rugged, insulated work clothing since 1954.


The two pieces of outerwear feature RefrigiWear’s signature Iron-Tuff® insulation which has been used in sub-zero conditions for over 65 years. These same fabrics have helped workers on the Alaska Pipeline and in every step of getting food to America’s tables — making for highly-durable, tried-and-tested workwear.

Rounding off the selection is a range of graphic staples (a crewneck, tank top, beanie, and two T-shirts) that utilize techniques such as puff prints, woven label patches, and screen printing to feature co-branded detailing.

The full collection is releasing on September 8, exclusively available online at the Highsnobiety Shop and in person at our New York pop-up shop (located at 21 Greene St, 10013 from September 8 to September 10).


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