Coco Gauff’s big win at the 2023 US Open was a major career high for the 19-year-old tennis ingenue, who’s
That she also endorses Barilla, the
I mean, if being endorsed by a pasta company means free food, sign me up. It’s more just like… what’s the connection here?
Gauff’s inimitable red New Balance top even received a Barilla-themed update for the US Open, with the pasta company becoming only the second brand to place a logo atop Gauff’s get-up.
Barilla clearly believes in Gauff enough to pay up for prime placement, which is, like, yeah, cool. If anyone’s worth believing in, it’s Gauff. I suppose the fact that even pasta stans Coco is indicative of just how likable she is.
Given that Gauff is very particular about the brands she co-signs, there’s probably some personal connection here.
I suppose if I was offered a similar opportunity to partner with a grocery store brand that I myself frequently purchased, I’d be working with Lay’s and whatever company makes those fuji apples I love so well, Now that I think about it, sounds pretty sweet.
Barilla and Gauff have apparently been together long enough for the pasta company to describe the tennis star as
In that case, why are we still waiting on pasta-themed New Balance shoes? They already share a tennis jersey, how ’bout a red sneaker (for pasta sauce) with a yellow-y lace (for pasta)?
Not to make light of Coco Gauff’s big win, mind you. It was hard-fought and well-deserved and will surely go down as one of the great moments in contemporary pasta history. Er, tennis history. Hell, why not both.