This week, Creative Boom is launching a billboard campaign across Manchester to remind us to look after our mental health. Collaborating with artist, designer and curator
On display at Oldham Road in Ancoats and on the corner of Chester Street and Oxford Road, the huge billboards look out over Manchester city centre to hit home the importance of rest. Each of the posters is available to purchase as A3-sized prints in Creative Boom’s shop, with half of the profits going to each artist and 10% of our own portion donated to Create, the UK’s leading charity empowering lives through the creative arts.
The first artwork is by
Award-winning artist and designer
“Sleep is one of the most important things we can do to recharge and improve our mental and physical health. So I hope in picking up a copy of ‘sleep’ fans can hang the print up to remind them to rest, take a break, relax and eventually get some sleep.”
Micah Purnell, whose clients include The Guardian, Elbow and the NHS, approached Creative Boom earlier this year to suggest the campaign. The award-winning artist and designer, renowned for his kaleidoscopic typographic work that took over
Add-Art is a monthly curated outdoor gallery initiative with two sites in Manchester and more on the horizon. Its purpose is to celebrate artists and bring art to the streets with access for all. “They create breathing space for our eyes and provide solace, beauty and joy for our tender souls,” explains Micah. “A long time ago, I realised that the humanities are hidden behind the walls of universities, galleries and faith spaces, and commercial goals have a monopoly on our public aesthetics. I thought it was about time we started to reverse the trend.”
Add-Art, which has exhibited artworks by Matt Blease, The Fandango Kid and Anthony Burrill, is looking for new sites to grow the project nationally. To support the scheme, go to