Can a strong visual identity benefit charities around the world? According to new data by
The research was carried out to mark the tenth anniversary of
In fact, over half of nonprofits admitted that they wish they’d invested more in branding and design over the past two years. Interestingly, only 26% of those surveyed had rebranded recently – half of which are already seeing an increase in revenue and engagement.
One such organisation is
Elsewhere from the research, it was unanimously agreed that design builds trust – 93% of charities surveyed believe a strong brand identity has a positive impact on donor engagement. At the same time, more than two-thirds say it also increases volunteer interest.
Design also draws out donations, as the survey found that those who invested in professional design in the past two years are 50% more likely to have experienced an increase in fundraising revenue than those who didn’t prioritise their visual brand. Around three-quarters of organisations also believe a strong brand identity increases recurring donations.
But it’s not just nonprofits who benefit from branding; the design community cares, too, as 99designs by Vista’s community of creative freelancers puts purpose over profit more than ever. Around
99designs by Vista CEO, Patrick Llewellyn, adds: “Our global community of freelance designers has worked with more than 18,000 nonprofits to bring their visual brands to life across more than 135 countries. It’s incredible to see firsthand the difference they have made to communities worldwide, partnering with amazing clients championing such important causes. And with 97% of freelancers believing they can make a real social impact through their creative work, this data truly quantifies the power of great design.”
If you’d like to learn more about 99nonprofits, a global initiative from 99designs by Vista that provides free design services to organisations making a positive impact in their local communities and internationally, go to