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Put down your New Balance, give your ASICS a break – it’s about to be a sneaker summer. A bold claim, but once you put eyes on the sporting powerhouse’s Summer 2022 campaign, you may feel inclined to agree.
2022 so far has proven to be a pretty strong year for sneakers. It’s provided a feeling of the playing field leveling out, a balancing act of sorts. No longer is it all about – has steamrolled forward with sheer quantity (as promised by Ye), Mizuno has taken steps to break further into the mainstream, while work at and at has the brands toe-to-toe for best of the year contention.
With the arrival of its Summer 2022 campaign, globally rising star Li-Ning serves up a hot plate, reminding us all how seriously its sneakers should be taken – I mean, just take a look at its team-ups and new slides.
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If you’re seeking excitement from your sneakers; silhouettes you’ve never seen before with extravagant details and bold colorways, Li-Ning is certainly the way to go. For me, it was the Sunchaser that reeled me in, and come my second pair in an alternate colorway; I was hooked.
This latest campaign makes clear that the warm season will no falter this winning formula as color palettes are dialed up to 100 – we’re talking fluorescent orange, volt green, and blue paired with green on a base of white.
Although steadily raising the bar, and in turn, its global popularity, Li-Ning stock . Several premium stockists like , , and the do now carry stock, but exactly what they’ll have is always a mystery. Fingers crossed that Summer 2022 makes a big splash this side of the waters.
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