The products in the Ecoalf Wellness line boast multifunctional, eco-friendly ingredients and processes. They include solid and powder forms, eliminating the need for water, which in turn reduces weight and CO2 emissions during transportation. This approach allowed the elimination of plastic bottles, favouring lighter, more sustainable packaging options. All products are housed in specially designed, reusable aluminium containers. The packaging materials, encompassing recycled cardboard, compostable pouches, and cellulose paste, further reinforce the brand’s environmental stance.
Additionally, the minimalist graphic design of the packaging serves a crucial role, educating consumers about the functionality and environmental benefits of the products, thus facilitating environmentally conscious decisions. A study by the technological institute ITENE highlighted the impact of this initiative, revealing a 74% reduction in CO2 emissions and a 70% reduction in water consumption compared to conventional products over a year.