Even demonic dolls go to heaven — well, Heaven by Marc Jacobs, that is.
Heaven tapped the star of the campy-horror film M3GAN for its latest campaign. As she stared into the camera with those creepy, icy blue eyes, the life-sized doll flexed the label’s sold-out “Gold Help Me” zip-up hoodie and platform boots.
To paraphrase the America’s Next Top model meme, this M3GAN moment is quite “legendaric,” to the say the least.
https://www.instagram.com/p/CpxmZIngowx/
M3GAN made quite the introduction last year in October, courtesy of the film’s official trailer, which revealed her viral .
The murder-doll instantly became a pop culture sensation, prompting endless memes, TikTok dance recreations, and even inspiring Halloween costumes — and the movie wasn’t even out yet!
She not only dances before ending your life, but she sings too, turning SIA’s hit “Titanium” into a murder-doll bop in the film.
Following the first film’s success — it racked up $173.4 million at the box office with a budget of $12 million — M3GAN is already scheduled to return to the big screen for the sequel (set to premiere in January 2025).
It may be a long wait till some more M3GAN screen time. But with the popular hell-doll modeling for Marc Jacobs’ Heaven line, I have a feeling we won’t be without M3GAN content altogether. In short, this might be the start of more brand linkups.
Cheers to M3GAN’s fashion girl era!
Shop our latest products
