Now, the boot-toting creative shifts focus back to YEEZY-adidas biz with the commencement of YEEZY Day 2022.
In preparation for YEEZY Day 2022, I’m answering burning questions about this year’s YEEZY celebration, from the drop list to the stockists.
For one, it’s not Ye’s birthday. Mr. Kanye West was born on June 8, making him a fellow Gemini (makes sense).
YEEZY Day usually takes place in August. Though the annual holiday doesn’t necessarily honor the day Ye was brought into the world, it does celebrate all things YEEZY. Well, YEEZY x adidas, that is.
Kicking off in 2019, YEEZY Day flips the birdie to Nike’s Air Max Day, with more drops and fewer Swooshes (more like none).
The now-recurring sneaker holiday sees shock drops, entirely new drops, and sometimes even re-releases of YEEZY adidas footwear. With Ye’s impulsive Gemini ways, even his A1-day-one fans never know what to expect on the release lineup.
Like every year, YEEZY Day is scheduled to take place on August 2 and 3 in North America, Europe, and China.
Japanese and Korean Ye loyals will get their first-ever chance to participate in the YEEZY Day festivities as the drop will also be up for grabs in those countries.
After seven restocks, why stop now?
Yes, the once-unpopular YEEZY Boost 700 “Wave Runner” is expected to restock again. Though, the colorway was just re-re-issued in March 2022.
Kanye wasn’t lying about his “YEEZYs for everyone” agenda.
The answer is also no because, well, YEEZY Day is still in motion. Then again, that doesn’t mean anything.
Known for his chaotic unpredictability, Ye could easily call cancel YEEZY Day just like *that*.
He didn’t hesitate to pull out of 2022 Rolling Loud Miami the week of his scheduled performance. Though, he did show up, strategically flexing his upcoming YEEZY GAP sunglasses during an impromptu performance.
Anywho, so Ye’s relationship with adidas, you ask? The world may never know.
The two are doing fine and going steady (for now), especially with YEEZY Day on the horizon.