2023? Rihanna’s year, you mean. No matter how you look at it, just three months into the year, Rih’s comeback continues to dominate all corners of culture, from music to sport and fashion. Next up – the return of Fenty PUMA.

In case you’ve slept through the past couple of months, here’s a quick rundown of how it’s been all about Rihanna.

Starting as she means to go on, Barbados’ National Hero was responsible for setting a new benchmark for the Super Bowl’s halftime show, bringing in a whopping 118.7 million viewers.


As if her return to performing wasn’t enough, she used the occasion to announce her second pregnancy following the birth of her first child with ASAP Rocky in May of last year. You know what that means – more maternity ‘fits.

Following the occasion, Rih, Rocky, and their son fronted British Vogue, while she announced her long-awaited album, R9, will be arriving this year. Only time will tell.

Need more? Rihanna will be performing at the Oscars on March 12.

After stepping out in a pair of PUMA’s for the first of her second round of maternity ‘fits, it was only a matter of team until a return of Fenty PUMA was announced – Rihanna is a marketing genius, after all.

Lo and behold, PUMA has taken to Instagram to tease the return of Fenty PUMA with a simple image reading, “she’s back.”

For now, what the return spells for the collaboration remains a mystery, but judging by online reactions, fans are clearly hungry to see Creeper Clydes and the infamous furry slides make their way back into the zeitgeist.