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There’s no better time for a new beginning than the first week(s) of a new year. While many will falter at the line where a “new me” is concerned, CHIMI looks poised to make a big splash with its latest evolution – say hello, to UNIFORM, the first drop of CHIMI’s apparel debut.

Where resolutions are concerned, setting the foundations for a fresh area of deliverables is a bold statement to make and a brave one at that. Fortunately, boldness is an attribute that CHIMI has never lacked stylistically.

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Seeing the world through its eyes (lenses, actually) reveals a commitment to Scandinavian design sensibilities with a generous pinch of attitude. This is what has defined the brand’s success, building its arsenal from a small selection of styles to a diverse, well-rounded arsenal.

As CHIMI looks to execute apparel with the same finesse, frames now form the cherry on an even tastier cake. The first layer? UNIFORM.

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Thanks to the addition of apparel to the brand slate, it’s fair to say CHIMI is no longer just an eyewear label.

In the words of Creative Director and Co-founder Charlie Lindström, ”We don’t see ourselves as a conventional fashion brand. Rather, we intend to open up new points of reference –so that we can exist as a platform for our customers to experience and live the culture that every collection is built on.”

Drop 1 of the apparel expansion welcomes 20 pieces to the CHIMI world, each of which has been carefully developed using innovative performance fabrics and obsessive attention to detail.

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Within the line-up, you’ll find short sleeve tees, figure-hugging long-sleeves, dresses, tank tops, and balaclavas in easy-wearing seasonal palettes.

Compliments to the chef, CHIMI is cooking up something hot with its first UNIFORM delivery – go see for yourself online now.

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