There’s nothing I enjoy more than a good
For those unaccustomed, Hélas is a French label founded by skate God
Born out of the southern French city of Toulouse, Hélas soon transitioned into producing apparel to accompany its headwear, such was its popularity, and now finds itself stocked in a myriad of stores all across the globe.
This season – actually its second summer instalment – Hélas exudes lightness, vibrancy and color with a 35-piece collection that’s available
Navigating between warm and pastel tones, the capsule sees casual sport shoes mixed with dressier pince pants and jacket duo, alongside nautical-inspired pieces, button-up graphic shirting and hoodies.
Typically, Hélas’ penchant for creating really nice headwear continues and is on offer in its droves, with a multi-panelled bucket hat in a pastel green and black arguably the highlight.
To capture the collection, Hélas tapped photographer
The result? Me yearning for the sun, a cold beer, and a blow-up pink flamingo, clad in Hélas, of course.