Highsnobiety’s Neu York is a multi-media celebration of the Big Apple. Explore everything happening and shop the collection from September 8, and in-store.
Found at the top of every daily newspaper that it publishes, very few fonts are more instantly recognizable than the gothic typeface used on The New York Times logo.
Launched in 1851, the publication has earned 132 Pulitzer Prizes, by far the most of any news organization, and we’ve collaborated with it on a limited-edition T-shirt highlighting the iconic font.
HighsnobietyOur partnership with the newspaper arrives during our multi-media celebration of its hometown, titled Neu York — a German spelling of New York that references Highsnobiety’s Berlin roots.
A Neu York logo covers the back of the white T-shirt, printed and dressed up in the paper’s traditional blackletter font, with additional co-branding found at the front.
Paying homage to one of the nation’s most respected publications, the T-shirt is available online at the and at our New York pop-up store (located at 21 Greene Street, New York, 10013 from September 8 til September 10).
HighsnobietyReleasing alongside a host of other collaborations that we have curated, such as the Milanese restaurant turned fashion week staple and workwear mecca , be sure to check out the online and, if you happen to be in town, IRL in the Big Apple.
