Summer sucks, straight up. It’s the worst season by far, unless you live in Antarctica or on a beach. I can’t stand the humidity or the heat, which makes it impossible not only to wear clothing, but to simply walk around outside.
I’ve tried it all: tank tops, shorts, sandals, sun-fighting caps. Nothing keeps me from overheating/
But what if there was a piece of clothing that actually cooled you down while you wore it? What if there was a jacket that allowed you to take your A/C unit out of your apartment and on the road?
For ¥47,300 (about $355), Nautica Japan’s air-conditioned jacket will do just that.
Co-designed with indie label IS-NESS — best known in Japan for its very literal music genre-printed T-shirts and baggy pants — Nautica Japan’s “athletic jacket” is designed to replicate old-school warm-up gear, the kind of stuff that you’d zip into for a couple games of ball or to hit the track.
Hence why this jacket sports vintage color-blocking and random panels of squiggly graphic design — it’s supposed to look like a thrift store find.
But, if you take a peek inside, you’ll get a glimpse of some very contemporary tech.
There’s a set of fans embedded into the shell jacket, powered by a rechargeable battery that sits inside an internal pocket, which don’t just blow air onto the wearer’s body but actually recirculate air throughout the entire garment. It gets a bit puffy, but this is ’90s style we’re talking about here.
You can buy standard Kuchofuku garments
But that was a little fancier and, with Hiroshi Fujiwara attached, much more hype. Nautica Japan, in comparison, is a brand for the proletariat. A/C jacket for all, until summer mercifully ends.