When Justin Bieber and wife Hailey left a Churchome service in Los Angeles on December 13, they simultaneously redefined the term “church clothes” and possibly revealed SKYLRK, Bieber’s new streetwear brand. Maybe.
It’s all in Justin’s kicks. Though he’s a known fan of Nike and New Balance, Bieber has recently been seen wearing all these strange new sneakers that look like they’re from the future. In fact, they may very well all be from the future: they apparently don’t exist. Yet.
See, there is no Instagram page, website, or other platform for SKYLRK, the brand imprinted under the sole of the shoes that Bieber wore that night.
Instead, the only thing that turns up is
The attorney on record for SKYLRK Holdco, LLC? One Bobby Ghajar, a lawyer at Cooley, who was part of the
So, Justin Bieber trying to create a sneaker brand? Back in 2018, he did half-seriously announce that Skylark Tylark was an “alter-ego” of his, a strange connection but not an impossible one.
Bieber has also been wearing other styles of mysterious sneakers and slides over the past weeks, fueling the possibility that these are all prototypes for SKYLRK, which could very well be his own brand, one that will eventually encompass more than footwear alone.
It’s also possible that Bieber is operating SKYLRK with Ryan Good, his good pal and the founder of Drew House, another brand that Bieber
All we have, for now, is their outfits. And they’re pretty classic Bieber looks, in that sense.
Both Justin and Hailey wore Balenciaga leather jackets after taking a (
Ordinary stuff, really, which really makes the SKYLRK situation by far the most interesting element of this entire affair. Maybe this is what Justin’s been working on all year instead of putting out music?