Twitter Blue’s struggles since its launch nearly six months ago are more severe than previously revealed, new data suggests.
Since Musk’s version of the subscription service launched last November, Twitter has only been able to convert around 640,000 Twitter users into paying Twitter Blue subscribers as of the end of April, as Mashable
While those numbers are lackluster, an even more telling detail about Twitter Blue is just how many of its earliest subscribers have canceled their subscriptions.
Out of about 150,000 early subscribers to Twitter Blue, just around 68,157 have stuck around and maintained a paid subscription as of April 30. Subscriptions are $8 per month – $11 on mobile.
The total early subscriber numbers are linked directly to internal leaks
That means around 81,843 users, or 54.5 percent, of Twitter users who subscribed to Twitter Blue when it first launched in November are no longer subscribed to the service.
That’s an abnormally high churn rate for an online subscription service. Churn rate is the percentage of users that unsubscribe from a service.
There are a few addendums to this data. Not all of the 68,157 users who’ve been subscribed to Twitter Blue since November have maintained uninterrupted subscriptions. It’s possible that some of those users had canceled or let their subscription lapse at some point and then returned at a later date.
Furthermore, it’s also possible that a portion of those users that show up as subscribed have actually
Twitter Blue features aren’t encouraging retention
Twitter Blue is a paid offering from Twitter which provides subscribers with premium features such as an edit tweet button. However, it appears the most enticing features for subscribers are Musk’s featured additions to the service – namely the blue verification checkmark and the algorithm boost that provides Blue subscribers with prioritization in the For You feed and in the replies to tweets.
However, numerous Twitter Blue users have voiced their displeasure to Musk publicly on the platform about what they believe to be inadequate amounts of boosted reach. Mashable
The latest Twitter data from just last month shows that the percentage of Twitter Blue subscribers with low follower counts remains fairly unchanged. Around 291,183 Twitter Blue subscribers have fewer than 1,000 followers. Roughly 107,492 have fewer than 100 followers. Approximately 3,352 paying subscribers have no followers at all.
When looking just at the Twitter Blue subscribers who’ve maintained subscriptions since November, around 1,951 of them have fewer than 10 followers.
In fact, so few large accounts that were formerly verified under Twitter’s old, pre-Musk verification system had signed up for Twitter Blue, that the company has since given out free “complimentary” subscriptions to the service to many users with at least
This latest Twitter data comes from developer Travis Brown, an independent researcher who has been tracking Twitter Blue subscribers for months, and was provided to Mashable. According to Brown, his methodology for his Twitter Blue research pulls roughly 90 percent of all subscribers. When compared to prior internal leaks from the company, including the previously mentioned one from the Washington Post, Brown’s data has matched up very closely to the official numbers.
Speaking of those Twitter Blue subscribers who have single-digit followers, Brown