Nike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse Platform

Words Cyril Foiret

Nike is taking one giant leap forward into the metaverse today (Nov.14th), with the launch of.Swoosh. new platform from Nike Virtual Studios that will be home to the sportswear’s virtual footwear and apparel. Nike wants to build an active community in .Swoosh (pronounced “dots Swoosh”), where users will have access to exclusive events, work with Nike designers on virtual products, and even earn royalties for the sale of those products.

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