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Brand: END. x PUMA

Model: Clyde OG

Release Date: January 26

Price: £130 (approx. $160)

Buy: Online at END.

Editor’s Notes: Birthday celebrations? Count us in. 2023 marks a monumental occasion over at PUMA as the classicly styled, cross-generation silhouette that is the Clyde turns 50.

In its half of century life, the low-top sneaker has been taken as uniform for Casual and Terrace subcultural groups, spotted at football matches up and down the UK and Europe paired with a good ol’ Stone Island jacket.

“Clobber,” as many would call the shoe as part of this uniform, it’s a staple wear that has beat the test of time.

Naturally, turning 50 calls for a big celebration. To give the moment the weight it deserves, END. once again takes the spotlight as PUMA’s collaborative partner to deliver a three-piece that showcases the style in all of its beauty.

Serving as a direct sequel to the pair’s Manchester-exclusive release that touched down last year, the three-piece pack is incredibly smooth, reworking the shoe’s traditional suede texture for a hairier finish.

Arriving in “Pine Green,” Puma Navy,” and “For All Time Red,” these are exactly what they say on the tin – classic.

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