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It’s happening. YUME YUME turned its beloved shoes into clothes (well, sort of).
The Amsterdam-based label — known for its Japanese-inspired footwear — made its foray into the apparel game, unveiling an impressive Fall/Winter 2023 ready-to-wear collection.
In creating YUME YUME FW23, co-founder Eva Korsten looked to her grandmothers — her personal style influences — as inspiration. In short, the collection serves as an ode to the fashionable ladies in her life.
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Titled “The Birth of the Core,” YUME YUME’s apparel is simply a translation of its footwear (the “core”). In addition to borrowing certain design details, apparel pieces boast the same materials incorporated in the footwear. And like the gender neutral shoes, YUME YUME’s clothes are also for everyone to enjoy.
Move over, . YUME YUME just made its own shpants — that’s shoe plus pants — featuring its . Equipped with those familiar branded pull tabs, the booted-up trousers offer the slouchiness of the popular boots combined with a Y2K low-slung waist.
Though the pants are a little heavy (they kept falling off the hanger during my video chat with the team), these babies are undoubtedly a head-turner.
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A strappy dress takes the barely-there trend to new levels while also nodding to the Tyre slide’s unmistakable tubular design and the thicc nature of the . At the same time, moments of slight ruching — as seen on the Camp shoes — appear on the Mushroom hat and drop-waist puffy dress.
YUME YUME FW23 also includes outerwear (both cropped and maxi-style), an even-puffier puffy dress, knitwear, and an oversized shirt — all realized in the brand’s signature vegan leather or jacquard material.
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What’s YUME YUME without its soul — or sole, I should say? Basically, FW23 also presented plenty of footwear options for YUME YUME heads to gush over.
Most noticeably, the brand introduces a new addition to the series: the Mini Love Boot, a bootie version of the coveted launched last year.
The Sausage heel, another fresh face to the YUME YUME fam, emerges with thick velvety straps as a riff on the Tyre sandals. Meanwhile, the Truck slides also underwent boot-ification, resulting in a riding-style silhouette.
For FW23, YUME YUME naturally reissues classics like the Love heel, Camp shoe, and Cloud Walker. While some return in previous concepts, others received new velvet and woven jacquard treatments (like the apparel) fit for the cooler season.
There’s a sense of cohesiveness expressed through YUME YUME FW23, as garments draw cues from the shoes and footwear coordinates with clothing constructions. It really brings the collection altogether for one tasteful offering. What more can I say? YUME YUME FW23 is a banger, apparel and footwear included. Being a “banger” is a great thing, by the way.
YUME YUME continues win over the hearts of the style pioneers like Rosalía and Lil Yachty. And I have a feeling that the clothes will be met with the same energy. Who knows? Perhaps, we’ll catch the brand’s ensembles on the red carpet this year (I’m eyeing the puffy dress in particular).
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