Peter Do’s quiet takeover of the fashion industry continues. The press-shy New York designer has built impressive buzz around his eponymous label thanks in part to his willingness to partner with likeminded companies
For his next big team-up, Do is collaborating with Banana Republic on a capsule collection, likely destined to become his most accessible offering ever.
The Peter Do x Banana Republic partnership, which launches in October 2023 at
For one, the Banana Republic line broadens the visibility of the Peter Do brand, spreading awareness and interest in a young label on the rise.
For another, being attached to a buzzy designer like Peter Do burnishes Banana Republic’s name, which comes at a time when the GAP-owned company is crucially angling for a rebrand, or “brand transformation” as itself says in a press release.
Inspiration for the Peter Do collection purportedly came from Banana Republic’s archives. Expect “genderful ready-to-wear pieces and accessories in Peter Do’s signature neutral color palette, brought to life in Banana Republic’s classic silhouettes,” which means crisp trench coats, silk shirts, and blazers executed at heightened level of quality.
Compared to parent company GAP’s flagship clothing company, which has fostered high-profile designer collaborations with the likes of
However, Peter Do is Banana Republic’s highest-profile designer team-up to date, particularly in terms of nabbing tastemaking creatives currently setting fashion’s pace.
Peter Do is one of New York’s fast-rising fashion stars, with an ardent following devoted to his Phoebe Philo-honed vision of
Between the BR collection and his Helmut Lang appointment, especially, prepare to see a whole lot more Peter Do.