Brand guidelines need a digital home because let’s face it, the static format is dead. And for good reason. Managing brand assets digitally is going to save you time, resources, and money. It’s time to say goodbye to rigid, outdated PDFs and avoid the uncertainty about whether you have the right version of your guideline.
We wanted to create a lighthearted funeral for the PDF printed brand guideline, as an ode to our predecessor. The design aims to be minimal and tasteful, to reach our graphic design savvy target audience.
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In addition to being visually stimulating and attention-grabbing, we wanted this campaign to spark discussion around the topic of digital brand guidelines and assets.
Brandpad’s design team relies on a clear and simple aesthetic to be the foundation of the user experience; that aesthetic being minimalism. The lightweight and clear visuals are responsive and easy on the eyes, since it’s an interactive guideline software. There’s no need for coding. Instead,
Long live digital.