Foxtrot Studio create a unique brand identity and packaging system for Superfly.
“Superfly® is a New York-based premium hair serum brand. It was created to solve common hair problems, pioneer a range of salon professional products and celebrate integrity in a mission for healthier and thicker feeling hair, while using the highest quality ingredients. We had a great pleasure to cooperate with Superfly®.”
Foxtrot Studio was approached to help with Superfly’s brand identity. Starting with an iconic logotype, they combined linear illustrations with typography, and in this direction, they’ve created a tube packaging design. Below you can see a few images of the project. For more of Foxtrot Studio’s creative work, feel free to visit their
All images © by Foxtrot Studio.
Art Direction / Design: Adrian Chytry