Foxtrot Studio create a unique brand identity and packaging system for Superfly.

“Superfly® is a New York-based premium hair serum brand. It was created to solve common hair problems, pioneer a range of salon professional products and celebrate integrity in a mission for healthier and thicker feeling hair, while using the highest quality ingredients. We had a great pleasure to cooperate with Superfly®.”

Foxtrot Studio was approached to help with Superfly’s brand identity. Starting with an iconic logotype, they combined linear illustrations with typography, and in this direction, they’ve created a tube packaging design. Below you can see a few images of the project. For more of Foxtrot Studio’s creative work, feel free to visit their website or follow them on Behance and Instagram. Full credits can be found at the end of the article.

Superfly branding by Foxtrot Studio
Superfly branding by Foxtrot Studio
Superfly branding by Foxtrot Studio
Superfly branding by Foxtrot Studio

All images © by Foxtrot Studio.
Art Direction / Design: Adrian Chytry
Client: Superfly

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