Despite all of LOEWE’s
LOEWE’s Flow Runner changes things.
This isn’t a new shoe I’m talking about, though you may not be familiar with it just yet. The weird thing is, the LOEWE Flow Runner has been around for some time but, all of a sudden, it’s everywhere.
When most consumers shop luxury labels, they’re looking to get stuff like handbags, fragrances, and sneakers. These are the most visible elements of conspicuous consumption and, if you’re spending high-end dough at a high-end boutique, you’re probably looking for something that reflects the amount of money you spent on it.
Fact of the matter is simply that most folks aren’t willing to drop that kinda money on
Hence the proliferation of obvious flexes like Goyard totes, Louis Vuitton scarves, Yves Saint Laurent clutches, Gucci Ace shoes, and Hermès belts.
This is all to say that LOEWE’s hit on this with handbags and accessories but LOEWE shoes, especially sneakers, haven’t taken off.
That is, until the Flow shoe recently strolled back into the public consciousness.
The way I see it, over the past couple years, luxury sneakers have shifted from the ultra-beefy chunksters (Balenciaga Triple S) to dad shoes (Balenciaga Track, Gucci Rhyton, Lanvin Curb) to retro runners like LOEWE’s Flow.
It’s a subtle transition and there’s a lot of overlap — the new
But, stylistically, there’s a gulf of difference.
Rather than define the exact difference between a “dad shoe” and “retro runner,” though, let’s go back to the New Balance 327, which
After a few hyped collabs, the 327 settled into its role in the New Balance stable as a general release model. But, in late 2022, it took off again.
This time, it was the general population snapping up the 327, rather than sneakerheads.
Even by early 2023, the 327 is currently pretty well
The New Balance 327 is worth mentioning because its one of the shoes that paved the way for the LOEWE Flow sneaker. The other is the
No need to further break down the Samba’s current relevance — look, low-cut shoes are
We’re talking low-cut shoes comparably less chunky than, say, Nike’s Air Force 1 and much more rooted in a comfortably old-school aesthetic that’s at once
These sneakers evoke classic running shoes like Nike’s Cortez and the original adidas Nite Jogger; they aren’t Y2K technical or classically “ugly” like dad shoes.
LOEWE’s Flow sneaker is the bougie evolution of that motif.
It’s interesting, too, how these shoes exist outside of industry release cycles.
Like, LOEWE first released the Flow several seasons ago and the New Balance 327 debuted almost three years ago. But these sneakers washed back up into the public consciousness due to the intangible ebb and flow of trends, giving them newfound relevance.
Much like with the New Balance 327, women’s sizes of the LOEWE Flow sneaker are especially desirable, though they have genderless appeal.
Imposing prices or not (the LOEWE Flow prices range from to $690 to $750), I’ve seen countless pairs of these things while walking New York (and there’s even more
The footwear industry is so big that multiple trends can happen simultaneously, of course.
Hence why Balenciaga, Givenchy, and KENZO are
The funny thing is that all of those other brands are debuting new shoes while LOEWE is making the most of the Flow’s sudden jolt in popularity. Hey, I bet LOEWE’s not complaining.