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Phlur, the seven-year-old fragrance house recently revitalized by beauty and fashion influencer Chriselle Lim, is giving the people what they want: more ways to wear Missing Person, the brand’s smash hit of a scent that went viral on TikTok earlier this year, causing it to rack up a 200,000-person waitlist.

Missing Person — which restocked in June to satisfy demand — is now available as a body lotion and body wash, meaning you can incorporate the clean, soft musk in your shower routine.

https://www.instagram.com/p/Cgzaklbj1Zg/

Formulated to evoke the scent of someone you love (or used to love, as suggested by its name), Missing Person quickly became TikTok‘s most-talked-about fragrance after stirring emotional reactions from several beauty influencers  — most notably Mikayla Nogueira, who held back tears after smelling it for the first time.

https://www.instagram.com/p/CgpTeRBpZri/

Drawing from the feeling of loss that Lim experienced in the wake of her divorce, Missing Person has a nostalgic quality to it, one that’s universally relatable: everyone has sniffed a T-shirt worn by a partner or family member as a reminder of said person.

https://www.tiktok.com/@tik.tok.tina/video/7074014008629841198?

https://www.tiktok.com/@rachelrigler/video/7071721505926778155?

https://www.tiktok.com/@chrisellelim/video/7067664442242370862?

The work of Constance Georges-Picot, Missing Person managed to unlock a certain sentimentality in thousands of customers, rendering it one of the industry’s most-hyped products. Its timing was also apropos: released during a pandemic that’s separated so many of us from our loved ones, a fragrance that reminds us of our most precious people taps into our very of-the-moment anxieties regarding love and loss.

So break out the tissues — Missing Person is coming for your entire beauty routine.

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