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Brand: atmos x ASICS


Release Date: July 23

Price: ¥ 20,350 (approx. $147)

Buy: atmos Tokyo’s online raffle

Editor’s Notes: atmos, and ASICS continue their beautiful friendship, tapping into their chef bag for a new, meaty collaboration with some help from Japanese comedian and devoted meat enthusiast Jimon Terakado.

Working with the GEL-LYTE III OG again, atmos issues an evening dining special that calls for yet another serving of hairy kicks.

This time, the latest collaboration is inspired by the “wagyu,” a high-quality Japanese beef that is reckoned to be one of the best in the world.

atmos’ ASICS GEL-LYTE III OG incorporates a shiny, black fur material on the upper, nodding directly to the Japanese black cattle, one of the four wagyu breeds.

With its rodent-infested New Balance 2002Rs, wild Air Max 1 “Animal” pack, and now this, these guys at atmos obviously have a thing for the furry.

The atmos x ASICS GEL-LYTE III OG upper’s gilded verbiage acknowledges the wagyu’s premium quality, with a golden “PRIME” representing the meat’s highest possible quality ranking.

On the heel,  shiny “KOBE,” “MATSUSAKA,” and “OMI” rep for the three go-to brands for top-notch Japanese black beef.

Now, if those details didn’t scream “wagyu,” the atmos x ASICS GEL-LYTE III OG’s insole and accompanying socks will surely get the job done, channeling the wagyu’s distinctive and beloved bright red and light pink marbling.

If you find yourself indulging in the wagyu GEL-LYTE III OG’s, I ask that you kindly leave your compliments to the evening’s chefs: atmos and ASICS.

Seriously, thank them while you can. I have a feeling that the next meal from the two will be extra hairy and less savory.

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