The social media site is now
TikTok’s rise is the largest though, with respondents saying they get their news mostly from “people they follow” rather than “news organisations”. 44 percent fall into this category. Next in line are friends and family, sitting at 32 percent. News organisations, like the BBC and ITV, account for 24 percent, lagging behind other categories.
News organisations are therefore in competition with TikTokkers themselves, rather than the traditional news outlet.
Older adults still prefer print, radio and television news sources, however. When it comes to TikTok, the growth is being pushed mostly by young adults and people in their 20s, between the ages of 16 and 24. This demographic accounts for half of the app’s news followers.
Yih-Choung Teh, Ofcom’s group director for strategy and research,
The use of TikTok for news shouldn’t be surprising. In some ways, the app has become a substitute to the average search engine. Earlier this month, Google’s Senior Vice President Prabhakar Raghavan noted that TikTok and Instagram are
In the US,
The caveat here, of course, is what kind of news people are absorbing. TikTok, like its digital predecessors Facebook and
With the potential presence of misinformation, the use of TikTok as a news source is understandably contentious.
The content falling under misinformation, according to TikTok, includes conspiratorial content, synthetic or manipulated media, and medical misinformation, amongst other pieces of news.