According to a new report by
An internal email viewed by the outlet describes a new feature that would allow users to post videos and put them behind a paywall. The feature is internally called “Paywalled Video,” and it might go out in a week or two, pending a “brief internal review.” The report says that Twitter appears to be trying to rush the feature out, though it’s unclear whether it was Musk’s idea or it was conceived before Musk came on board as
The email describes the feature in a fail amount of detail. It would allow a tweet’s creator to enable a paywall once they add a video to the tweet, and choose from one of the preset prices, such as $1, $2, $5, or $10. To another user, the video would appear obscured, and would only be available for viewing after they’ve paid the requested amount. The creator of the video would receive the money via Stripe, and Twitter would take a cut, though there’s no word on how big. Users who choose not to pay for the video would still be able to like or retweet the tweet.
The first thing that comes to mind with a feature like this is pornography, and The Washington Post spoke to an unnamed Twitter employee who said it seemed like something that would at least partially be used for adult content. A
The email describes the feature as “high risk,” and mentions “risks related to copyrighted content, creator/user trust issues, and legal compliance.”
The Washington Post says Twitter declined to comment on the story. Musk, who has been very vocal about all the stuff he wants to change at Twitter, didn’t mention this feature by name, but he did recently say the company wants to “reward content creators.”
Paywalled video is just one of many features that are possibly coming to Twitter following Musk’s