a samsung the frame tv displaying.a picture of a stretching kitten hangs on an orange wall above a set dinner table

UPDATE: Jul. 14, 2022, 1:07 p.m. EDT In a surprise twist, the Amazon-owned deals site Woot has beaten its all-time low Prime Day pricing on select sizes of Samsung’s The Frame QLED 4K smart TV:

All deals are live through Friday, July 15 or until they’re sold out. Our original story appears below.

Public service announcement: One of the best TV deals of this week’s massive Prime Day event is still alive and kicking.

As of July 15, Amazon was maintaining its all-time low price on Samsung’s 55-inch The Frame QLED 4K smart TV. It typically retails for $1,499.99, but you can grab it on sale for just $1,197.99 — a 20% savings.

Note that this beats Samsung.com’s Black Friday in July pricing by $2, though you’ll get a free black customizable bezel if you buy directly from the brand.

This is the 2022 version of the TV that moonlights as wall art when you’re not watching something (thanks to a built-in motion sensor), which expanded upon last year’s model with a new anti-reflective, glare-reducing matte display that makes its Art Mode visuals look more realistic. Otherwise, you get the same stunning picture quality with Quantum Dot technology, impeccable contrast, and 100% Color Volume. Amazon’s also been so kind as to throw in a Slim Fit Wall Mount so you can hang it flush against the wall and minimize cable clutter.

Need a different size? Amazon was discounting some other variations of The Frame at the time of writing (all except the 32-inch one), though their discounts weren’t as high as the 55-inch model’s: