Fear of God’s ESSENTIALS sub-label is, by now, perhaps even more in-demand than the mainline collection. ESSENTIALS is omnipresent, it’s logo plastered across the rear of the countless hoodies, sweatshirts, and T-shirts that grace the back of every kid (and occasionally adult) desperate to get ’em. Talk about word of mouth.
There’s a reason that ESSENTIALS
Sure, people are paying up from other streetwear brands but, in terms of mass-market athleisure with a cultural co-sign, nothing compares to ESSENTIALS.
Hence why every ESSENTIALS drop is itself a major event. There’s a reason that ESSENTIALS has nearly as many Instagram followers as Fear of God itself (1 million people follow ESSENTIALS’ IG compared to FOG’s 2 million).
Every year, ESSENTIALS drops a few
For instance, the
Expect the typically huge “ESSENTIALS FEAR OF GOD” print, versatile neutral hues, and the relaxed, boxy cuts that at least partially helped these clothes become arguably the most popular streetwear basics on the market. This go-round also includes wool New Era beanies, a first for ESSENTIALS.
Fear of God presented the new ESSENTIALS Core collection with a stylized campaign that suggests the new clothes as workout gear but it’s hard to imagine anyone who’s able to snipe the sought after ESSENTIALS hoodies or sweaters actually sweating through them on a jog.
Athleisure-leaning or not, ESSENTIALS clothing is better suited to stunting on Instagram rather than the gym, at least according to the people who’ve made the sub-label ridiculously successful. Who’s gonna argue with them?