“There are certain patterns that bots give off that we saw here.”
As well as reviewing the Warner Media reports — which were reportedly commissioned following toxic fandom behaviour – Rolling Stone also commissioned three cybersecurity firms to analyse the fan campaign for bot activity.
“There are certain patterns that bots give off that we saw here,” Q5id chief information officer and chief technology officer Becky Wanta told the publisher. “They arrive at almost the same time in huge numbers. And many times the origin of thousands or even millions of messages can be traced to a single source or two. Sometimes, they can be traced to unusual servers in remote countries. And their content will be precisely similar.”
Whedon’s version of the movie received a negative response from critics, and it wasn’t long before the #ReleaseTheSnyderCut hashtag was born, growing in size and momentum until eventually even the movie’s stars themselves were posting about it.
Snyder’s cut was eventually released last year, and received a much more positive response. But for Warner Media, it seems like the film’s legacy is more complex than a simple fan-driven success story.