This comes at a time in which Meta appears to be doubling down in its investment in its creator user base — by the end of 2022 it
What is professional mode?
Professional mode is, in its most basic sense, a page for individual creators. It’s similar to
“If you would like to build a public presence to represent your personal brand using your Facebook profile where you connect with friends and family, professional mode is the way to go,”
Professional mode on Facebook is designed for creators to maintain their personal page while also building a public presence on the app. In line with Pages, this allows creators the ability to build their presence on Facebook with a separate profile. Once you turn professional mode on, you can use more monetization and analytics tools.
How to set up professional mode on Facebook
Setting up professional mode is pretty simple. Start off by heading to your Facebook profile.
Click the three dots next to “Edit profile.” This is the menu for your profile.
You’ll be faced with a punch of profile setting options. Below “memorialization settings” but above “create another profile,” you’ll see “Turn on professional mode.”
Confirm by tapping “Turn on” and voila!
Credit: Mashable composite / Facebook screenshots
How can creators use professional mode to make money on Facebook?
Professional mode makes creators eligible for Facebook’s Reels Play program, in which creators earn money for the Reels they share. Creators can also access