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The Creative Entrepreneur

The Creative Entrepreneur book cover

“In the creative sector, the word ‘entrepreneur’ tends to carry negative connotations, conjuring up images of tech-bros or cigar-smoking, megayacht-
owning masters of the universe,” writes author Carolyn Dailey. It’s only natural, then, that for many creatives, their practice takes precedence over the business side. But to be successful, the two must work hand in hand. “I’ve done a couple of hundred projects over the last 29 years, but the biggest project I’ve ever done, by a long way — the perpetual one that has used the most of my thinking — has been the studio itself, as a project,” says architect Thomas Heatherwick, one of 10 creatives interviewed in this book. Harnessing insights from…

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