A Fast-Paced New Commercial by Early Man Film Celebrates the Cultural Rhythms of India

Through a catchy, rapid rhythm evoking the hustle and bustle of places around India, a new commercial for a steel company by Early Man Film highlights the endless applications of metal. Founded by Anand Menon and Ayappa KM, the Mumbai-based production studio specializes in advertising and documentary shorts, illuminating a wide breadth of lifestyles, traditions, and subcultures around the region. From ceremonies and personal styles to motorcycle parts and fishing implements, the video celebrates an array of daily routines, industries, and customs.

Find more from Early Man Film on Vimeo and the studio’s website.

a still from a commercial for steel company in India, showing two fisherman on their boats

All images © Early Man Film

an animated gif from a commercial showing different people in India who are using objects or adornments made from steel

a still from a commercial for a steel company in India, showing a person's bare feet, with bells around their ankles, walking on nails

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