Through a catchy, rapid rhythm evoking the hustle and bustle of places around India, a new commercial for a steel company by Early Man Film highlights the endless applications of metal. Founded by Anand Menon and Ayappa KM, the Mumbai-based production studio specializes in advertising and documentary shorts, illuminating a wide breadth of lifestyles, traditions, and subcultures around the region. From ceremonies and personal styles to motorcycle parts and fishing implements, the video celebrates an array of daily routines, industries, and customs.

Find more from Early Man Film on Vimeo and the studio’s website.

All images © Early Man Film

Do stories and artists like this matter to you? Become a Colossal Member today and support independent arts publishing for as little as $5 per month. The article A Fast-Paced New Commercial by Early Man Film Celebrates the Cultural Rhythms of India appeared first on Colossal.

• This LEGO version of the Portal 2 Gun won’t help you teleport, but it looks stunningly real
• Your internet service provider now has to provide you with a ‘nutrition label’