We chatted with the Basque photographic artist about how he balances client work with artistic integrity.
In a world where visual artists often choose between commercial success and personal expression, photographer and art director has carved out a unique space that seamlessly blends both worlds.
Born in 1989 in a small village in northern Spain, Andoni Beristain’s artistic journey began early. He was fascinated with shapes and colours and observed the world around him. This curiosity eventually led him through formal design studies in Barcelona, where he spent 14 formative years honing his craft before returning to his Basque roots.
Now based in San Sebastián, Andoni has built an impressive portfolio spanning personal projects that tackle profound human experiences and commercial work for prestigious global brands. His client list reads like a luxury industry directory—Kenzo, Louis Vuitton, Veuve Clicquot, Netflix, Adobe, Braun—yet he has maintained a distinctive artistic voice throughout. His work has been featured in international exhibitions from Barcelona to Milan and even graced billboards in Times Square.
What distinguishes Andoni is his signature approach: addressing weighty, often painful subjects—obesity, cancer, grief—through a lens of vibrant colour, meticulous composition and subtle humour. It’s this tension between content and form that makes his work instantly recognisable and emotionally resonant. His latest series on Christmas continues this tradition, offering a personal and critical reflection on the contradictions of modern holiday celebrations.
We caught up with him to discuss his journey to international recognition, how personal trauma has shaped his creative vision, and why he believes in bringing light to even the darkest subjects.
Roots and returns: the journey home
After spending 14 years establishing himself in Barcelona, Andoni Beristain returned to his Basque homeland, settling in San Sebastián—a move prompted by significant life events.
“The environment I grew up in, the architecture, the mountains, the coast… they are very important to me,” Andoni explains. “The vibrant colours of everything that surrounded me during my childhood have greatly influenced what I do. Growing up in a small town where absolutely nothing happened unconsciously exercised my imagination.”
That imagination found outlets through drawing, painting, and music before design studies set him on his current path. While Barcelona provided opportunities and growth, a health crisis prompted his homecoming. “In 2019, I had cancer, and everything changed,” he reveals. “I felt I needed a change, a breath of fresh air, and I needed to reconnect with my roots.”
Though initially challenging—”it’s a very small city and doesn’t have as much of a creative industry”—his homeland has enriched his work. “The sense of calm here has helped improve my creative process,” he says. I find the environment and Basque culture incredibly inspiring.”
The “Pieza” Series: Transforming Pain into Beauty
Andon’s most recognised personal projects form a trilogy of introspection. Pieza Redonda (Round Piece) confronts obesity and societal pressures around body size, while Pieza Rota (Broken Piece) addresses disease and stigma, and Pieza Madre (Mother Piece) serves as a monument to unconditional love and loss.
Despite these weighty themes, his treatment is anything but sombre, characterised by bold colours and meticulous compositions. “They are very personal themes that I have experienced, and I feel compelled to express them in my own way,” he says. “I’ve always been a very cheerful person. I try to stay positive, even when it’s hard.”
This tension between serious subject matter and vibrant aesthetic defines his work. “Colour has always been a constant in everything I do,” he observes. “Bringing light and colour to the darkness, I suppose.”
Pieza Madre, in particular, holds special significance for the artist. “It’s a series of 63 still-life photos taken outdoors in the Basque Country, dedicated to my mother, who passed away three years ago,” he explains. The photos speak of our relationship and how, from one day to the next, life turns everything upside down.”
Commerce without compromise
Andoni’s distinctive visual language has attracted impressive clients without requiring artistic compromise. “I simply adapt my style to the brand’s needs,” he maintains. “My personal style comes naturally; it’s just the way I work. Usually, these projects don’t have a deep message like my personal work might, but the aesthetics are always present.”
Among his commercial projects, certain ones stand out in his mind. “I really enjoyed the project for Veuve Clicquot,” he recalls. “It was a challenge to create something very commercial, but I think we achieved a great result. Another important project was the one for Iñurri, a Basque association against cancer. Meeting 25 women who had experienced something similar to what I went through was both tough and beautiful.”
Meanwhile, his most recent project—photographs about Christmas—continues his tradition of exploring cultural phenomena with a critical yet colour-saturated lens. He describes the scene as “a large table with people eating beyond their means… Taboo topics, your conspiracy-theory uncle, drunk people, the €10 Secret Santas that will only make you take home a crappy, useless souvenir.”
The series prompts reflection on the holiday’s contradictions: “Will anyone remember a hippie saviour who died for our sins?”Andoni asks. “Is the critical thing to get together or to survive these days? What kind of mess is this?”
Distinctive elements
Another distinctive element in Andoni’s approach is his use of wit, even when addressing challenging subjects. “I’ve always said that humour cures everything, and even if that’s not true, it helps,” he reflects. “Laughter has helped me tremendously throughout my life, and incorporating it into my work has been key.”
This therapeutic approach informs both process and results: “The photos are my personal diary, and I don’t intend anything beyond that,” he says. Nevertheless, the response has been profound: “Many feel connected to what I do, and I enjoy stirring awareness, but I do it simply as a form of therapy.”
Andoni has also mastered still life photography, evolving from studio settings to grand outdoor installations.”Large-scale still lifes in outdoor settings have been a natural evolution from studio still lifes,” he explains. “They are more challenging and require more production, but they’re more special. They’ve allowed me to develop an identity and style I feel comfortable with.”
New horizons
As for the future, Andoni plans to explore bullying through photography and return to earlier practices: “I would also like to explore painting again and return to design,” he shares. “I’m a designer by profession, but I’ve rarely shown it.”
His advice for emerging artists, meanwhile, is straightforward. “Let everyone do what they want, what comes from within, what they enjoy most. Don’t follow trends and explore. Share it, whether with family or friends or on social media. Feedback can lead to wonderful things.”
In a creative landscape often dominated by stark minimalism or chaotic maximalism, Andoni has carved out a distinctive middle ground—where vibrant aesthetics meet substantive themes, where personal pain transforms into universal beauty, and where commercial appeal coexists with artistic integrity.
But for all his success, he maintains a humble perspective: “I don’t measure impact, but I receive messages from people who feel identified or moved by a simple photo. It’s beautiful.” What does he hope viewers take away? “Positivism and reflection.”
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