Simple landscapes dotted with felt trees, miniature power lines, and spool-propelled ambulances become twinkling nightscapes and whimsically glowing scenes in “Connecting Thoughts.” The advertisement, which was created to promote the Japanese infrastructure firm Kandenko’s “Everyone Lights up the Future” message, uses Smart-X conductive thread to send electric currents through figures stitched into gloves and around yarn-based architecture, illuminating each scenario with tiny bulbs. This short piece follows the company’s 2016 ad, which used a conductive marker to create a dazzling pop-up book.

 

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric

©

Related Posts

Deze chique badkamer is ontworpen door Homes By Ivy, die een brede nis hebben gecreëerd in de muur van de douche | Fotografie: Dylan James PhotographyDeze chique badkamer is ontworpen door Homes By Ivy, die een brede nis hebben gecreëerd in de muur van de douche | Fotografie: Dylan James Photography
Plekje voor shampoo en douchegel
Berg je flesjes verzorgingsproducten op een praktische en leuke manier...
Read more
A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and FabricA Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric
Nothing Phone (3) Kills the Glyph Interface...
When Nothing launched their first phone, it was centered around...
Read more
energy efficiencyenergy efficiency
Energy Saving: The Electrician’s Contribution
The world is moving towards a sustainable and energy-efficient tomorrow,...
Read more
A Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and FabricA Whimsical Ad Uses Conductive Thread to Light Up Miniature Scenes Made of Yarn and Fabric
5 Technology Trends Businesses Are Adopting
Business technology is constantly evolving. By partnering with the latest...
Read more
modern surf vibes. / sfgirlbybaymodern surf vibes. / sfgirlbybay
modern surf vibes.
i’m making up a new genre — kinda, sorta anyway —...
Read more
screenshots of sketch tiktoksscreenshots of sketch tiktoks
Meet Sketch, the streamer taking over the...
If you're into sports, you've likely heard "What's up, brother?"...
Read more