Designed by ALTER STUDIO, the new 500 sqm floor for AMP expands the company’s footprint while remaining true to its core: wellness, innovation, and beauty.
As a fast-growing wellness tech startup, amp needed more than just additional desks – they needed an environment that reflects the brand’s DNA.
Known for their sleek & sexy, sculptural home fitness device, the space had to feel equally refined, minimal, and effortlessly elegant.
The new office floor embraces natural materials, soft forms, and a serene color palette. Custom plastered walls and gently curved partitions create a flow that feels organic and calm. The use of light oak flooring, rounded piers, and brushed metal planters adds both warmth and innovation.
Open-space workstations are bright and spacious, framed by floor-to-ceiling windows that offer panoramic city views. Each workstation is paired with white mesh chairs and minimal storage, enhancing the overall clarity and sense of airiness. Between rows of desks, lush greenery in satin-finish steel planters introduces a biophilic touch that supports the company’s wellness ethos.
In the communal area, a light-filled kitchen with natural wood cabinetry serves as both a meeting point and a quiet retreat. Soft seating zones and semi-private glass meeting rooms provide flexible environments for focus or conversation. Throughout the floor, attention to detail is key – from custom lighting fixtures to radiused corners that eliminate harshness and echo amp’s dedication to balance.
This project isn’t just an office. It’s a spatial embodiment of the brand’s values: wellness, clarity, contemporary sophistication and innovation. A place where employees can thrive, ideas can grow, and design truly supports purpose.
A space for a young team driving innovation in the wellness industry.
This is not just an office. This is amp.
Design:
Contractor: I.P.TAL
Furniture: Pick Up
Lighting: Ilana Kalfon
Photography: Itay Benit
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