Decades after giving Steve Jobs his iconic turtleneck, Japanese fashion behemoth Issey Miyake returned to Apple with a product that somewhat felt absurd at first. The is an oddly specific handbag for just your phones (and maybe some other bits and bobs), but here’s a reality check the folks at Apple probably didn’t get. Your phone doesn’t need a dedicated solo-bag. It fits in most pockets, and when it doesn’t, people carry handbags or purses. If there’s a single Apple product that DOES need its own ‘holster’, it’s probably the Vision Pro Battery Pack.
This concept from Nathaniël de Jong cleverly gives that power bank a dedicated holster to make spatial computing more convenient without the added bulk. Almost everyone who’s reviewed the Vision Pro has railed against that silly little appendage that simply hangs off the already heavy Vision Pro. Apple just assumed you’d end up putting it in your pocket… but somehow it decided to make a dedicated holder for its phones, but not for this?!
Designer: Nathaniël de Jong
The beauty of this entire arrangement is that nothing needs to change. Apple just needs to ALSO market the iPhone Pocket as a perfect holder for the Vision Pro’s Battery Pack. It’s roughly the same size as a small phone, probably weighs a bit thanks to its thick metal design, and gives the Vision Pro a slightly fashionable touch… with the 3D woven iPhone Pocket matching the 3D weave on the Vision Pro’s headbands. It’s synergy just waiting to happen, and I love that someone decided to cobble up some renders and put them out there just to show us all that there’s a great alternative use for this fairly expensive fabric accessory.
The iPhone Pocket is limited to just 10 stores worldwide, and will only be sold in limited stock. Is that a deal-breaker? Probably not, because most Vision Pro users probably live in one of these 10 fancy cities (New York, Paris, Milan, Hong Kong, Singapore, etc.). The limited stock isn’t a problem either, because the Vision Pro’s fairly limited in its consumer reach too… and I don’t mean that as a diss. I just think these two are a match made in heaven!
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