Apple’s 2025 Pride Collection launches ahead of Pride Month with a new handcrafted Sport Band for Apple Watch and matching digital elements for iPhone and iPad. The design is shaped by physical process, visual clarity, and platform-wide consistency. Apple confirms it continues to support organizations serving LGBTQ+ communities financially. The collection reflects that commitment through the way it’s built, not through slogans or campaigns.
Designer: Apple
The Pride Edition Sport Band is assembled by hand from individual silicone stripes, each one compression-molded before being manually arranged and fused together. This isn’t a printed wrap or a single-cast mold. The construction creates smooth transitions between colors with visible variation from piece to piece. Stripe widths and shapes differ intentionally. No two bands are alike. The palette includes the full rainbow alongside black, brown, pink, and blue, forming a layout that emphasizes diversity without locking into any specific flag. The white base keeps the structure clean and legible. Each stripe is embedded into the material, not applied afterward, giving the band a durable, seamless finish that holds up with daily wear.
Priced at $49, the Sport Band is available now in 40mm, 42mm, and 46mm sizes, in both S/M and M/L lengths. It fits all Apple Watch models. Apple Store availability begins next week, with authorized resellers to follow.
The Pride Harmony watch face follows the same design logic. As users raise their wrists, rainbow stripes animate in sequence to form oversized hour numerals across the analog display. The effect is restrained and deliberate. It’s not meant to decorate but to align with the structure of the physical band.
On iPhone and iPad, Apple extends the same principle with dynamic wallpapers that subtly shift as users interact with the device. Color positions change slightly depending on movement, lock state, or orientation. These aren’t dramatic transitions. The motion is quiet and consistent with the physical product’s logic.
These software features will arrive with watchOS 11.5, iOS 18.5, and iPadOS 18.5. Users will be able to activate the watch face and wallpapers through the Apple Watch app, Apple Store app, or apple.com when the updates go live.
This year’s Pride Collection is defined by its process. Hand assembly, color integration, and system-wide consistency carry the message. It’s a product made to be worn, not marketed.
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