Absolutely, the Assemblage branding project by Baillat Studio is a fascinating journey into the world of design innovation and brand identity. This project, much like its name suggests, is an exquisite assemblage—a harmonious fusion of artistry, creativity, and strategic vision.

Baillat Studio’s approach to the Assemblage branding wasn’t just about creating a logo or selecting colors; it was about weaving a story, crafting an experience, and capturing the essence of a brand that breathes life into spaces and interactions. Their methodology was akin to a master artisan, meticulously selecting each element to compose a symphony of visual aesthetics.

Below the images, you can read more about the project. Feel free to visit Baillat Studio’s website or follow them on Behance. Full credits can be found at the end of the article.

Assemblage Branding by Baillat Studio
Assemblage Branding by Baillat Studio

At the heart of the Assemblage branding lies an intricate tapestry of ideas. Baillat Studio’s understanding of the brand’s ethos and its audience paved the way for a design journey that transcended the conventional. They delved deep into the brand’s essence, exploring its history, aspirations, and the emotions it aimed to evoke.

The result? A visual identity that not only reflects the brand’s values but also resonates deeply with its target audience. Baillat Studio didn’t just create a logo; they crafted a visual language—a unique dialect that speaks volumes about Assemblage.

One of the most striking aspects of this project is Baillat Studio’s ability to blend the old with the new seamlessly. They took inspiration from tradition, culture, and heritage while infusing a modern, avant-garde touch. This delicate balance between nostalgia and innovation is what sets the Assemblage branding apart—a tribute to the past while marching boldly into the future.

The design elements themselves are a testament to Baillat Studio’s prowess. Every line, color, and texture was carefully curated to evoke specific emotions and provoke desired responses. From the choice of typography to the selection of a color palette, each decision was made with intentionality, contributing to the overall tapestry of the brand.

Moreover, Baillat Studio didn’t just limit the branding to visual aesthetics; they extended it to create a holistic experience. The brand identity seamlessly translated across various touchpoints—be it digital platforms, physical spaces, or printed materials. This coherence in brand presentation ensures that every interaction with Assemblage feels like a curated experience, leaving a lasting impression on the audience.

In essence, Baillat Studio’s work on the Assemblage branding transcends mere design. It’s a testament to the power of creativity, strategic thinking, and a deep understanding of a brand’s soul. It’s an invitation to immerse oneself in a world where artistry meets strategy, and where every element serves a purpose in crafting an unforgettable brand narrative.


Creative Direction: Jean-Sébastien Baillat
Art Direction: Hayley Lim
Graphic Design: Hayley Lim & Claudia Deneault-Robillard
Motion Design: Jacob Newnham
Project Management: Samuel Gauvreau Des Aulniers

All images © by Baillat Studio.

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