Creative studio Paprika Design updated the existing brand identity of BC2.
BC2’s identity and platform update should convey their wide-reaching knowledge. The letters of the typography are purposefully grounded with sturdiness and confidence. Its interplay between curves and straight lines reflects both hardworking attitudes while still remaining flexible to changes. Its counterbalances shapes come together while forming spaces that guide your eyes through in a continuous circle.
By schematizing BC2’s signature projects, the graphic system emphasizes their distinct shapes and creates a dimensional atmosphere. The technical plan is made clear through a modern range of colors which are accented by raw materials for an eye-catching visual display. This variety truly captures the logic behind these works in all their beauty.
For the reimagination of BC2’s website, Paprika proposed a design that emphasizes its portfolio and variety of knowledge in an attractive yet flexible composition. This web platform functions as a practice for brand building through its color scheme, distinct codes, and organized shapes. Through this concise but persuasive experienced users are sure to be captivated by all it has on offer.
Below you can see a few images of the new stationery system. For more, please check out Paprika’s on Behance.
All images © by Paprika Design. Take a look at the and categories on WE AND THE COLOR for more stunning work.
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