In the Munich Werksviertel, HENN completed the interiors of the new design office of BESTSECRET, an online members-only club for premium fashion, to create an unobtrusive yet contemporary workspace imbued with the company’s identity. At the same time, the new office strengthens the brand’s identity while providing a pleasant, modern work environment for about 125 employees.
Situated right in the center of Munich, the new office complements BESTSECRET’s headquarters on the outskirts of the Bavarian capital. HENN translated the company’s identity as a platform for curated luxury brands into a corresponding interior design.
Situated on the new iCampus at Ostbahnhof developed by real estate company R&S Immobilienmanagement GmbH, the new office is located in a seven-story new build designed by architectural firm LRO Lederer Ragnarsdóttir Oei. Facing the city center, this building occupies the site’s northernmost end. An urban axis opens a panoramic view across the Werksviertel and out of town all the way to the Alps appearing on the horizon.
A warm gray shade on the walls works in concert with exposed concrete ceilings and light gray seamless floors to create a neutral backdrop that makes the building the physical equivalent of the digital brand identity. Reflective and mirrored surfaces expand the space visually, while generously applied textile materials establish a reference to the world of fashion.
Contrasting textures and shapes – cool mirror surfaces versus warm wood, sturdy metal versus gentle, flexible textiles – lend a clear and coherent appearance to the interior space. The industrial appeal of raw surfaces such as architectural concrete and galvanized metal intriguingly contrasts with homely, custom-made wooden furniture that extends along the outer walls to incorporate small benches and shelves.
All floors are designed differently depending on their type of use, yet they are united by the principle of transparency and openness: Glazed walls create a continuous sense of space on each floor while allowing for a panoramic view from the building’s center as well. The boardroom is located on the ground floor, deliberately kept visible from outside and facing the city center. On the opposing side, the lounge kitchen features a large community table as a place to meet for employees from all floors.
On the upper levels, offices are divided into different zones, including communicative co-working spaces and contemplative think-tank rooms. Floor-to-ceiling curtains allow for flexible, even more granular zoning. Arranging the individual areas was a deliberate design decision: While the more open zones face the vibrant city center, the rooms designed for focused work are located on the quieter side of the building.
Design:
Architecture: LRO Lederer Ragnarsdóttir Oei
Building owner: R&S Immobilienmanagement
Photography: Mark Seelen | Seelen+
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