There are two major strategies that are being employed to some degree by most major companies: consistent branding and hyper-personalization. Both of these tactics focus on creating a positive where they feel motivated to stay within the company’s purchasing funnel. These companies understand that this customer loyalty is essential for their success, or they risk having their competitors capture these sales instead. It is another huge benefit that both of these tactics have been proven to boost revenues.
Successful businesses use consistent branding as a fundamental tactic to differentiate themselves from the competition. It involves keeping a consistent voice throughout all corporate platforms, such as websites, emails, and social media. This cohesiveness keeps the business distinct in the mind of the customers and helps prevent lost sales leads, longer sales cycles, and confusion in the marketplace. Unfortunately, 90% of companies continue to publish content with erratic branding, which puts them at risk of a 23% decline in revenue.
Another popular tactic is hyper-personalization, which makes use of AI to examine real-time consumer data, including browsing and purchase histories. This data helps produce custom ads and product recommendations for each customer. 88% of the organizations that have used this strategy claim improved business results, including a substantial increase in revenue. This is probably due to the fact that 80% of consumers say they are more likely to buy from businesses that provide a personalized experience.
Some businesses have been highly successful at mixing these two tactics. For example, Cadbury, a famous chocolate brand, used personal profiling techniques to create personalized ad videos for their customers. Amazingly, 90% of their customers were engaged enough to watch the ad all the way to the end, which is extremely high by marketing standards. Many other businesses have successfully used to propel success in their respective fields.
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