Banish the Boring, Embrace the Bubbly: Foxtrot Studio Makes Cleaning a Chore No More with Super-Pharm’s Sunday Eco


Forget the frowning faces and dreary landscapes typically adorning cleaning products. Foxtrot Studio, a design agency known for its playful spirit, has injected a healthy dose of fun into the aisles of Super-Pharm with their vibrant packaging refresh for the brand’s Sunday Eco cleaning line.

Brand and Packaging Design by Foxtrot Studio for Super-Pharm – Sunday Eco
Brand and Packaging Design by Foxtrot Studio for Super-Pharm – Sunday Eco

This isn’t your average bottle makeover. Foxtrot Studio ditched the sterile aesthetic, opting for a kaleidoscope of colors and a cast of quirky characters. Imagine a mischievous octopus wielding a mop, a sunglasses-wearing cactus chilling in a bathtub, or a disco ball dazzling your countertop – these are just a few of the whimsical illustrations that bring the Sunday Eco range to life.

But the fun doesn’t stop at the visuals. The witty copywriting adds another layer of personality, transforming mundane chores into mini-adventures. Mopping the floor becomes a “splash party,” wiping down surfaces is an “epic clean-up mission,” and doing the dishes is an opportunity to “hang out with the sudsy squad.”

This playful approach isn’t just about aesthetics; it’s a clever strategy. By breaking away from the seriousness often associated with cleaning products, Foxtrot Studio and Super-Pharm are making the chore feel less daunting, particularly for younger audiences.

So, the next time you’re at Super-Pharm, don’t be surprised if the cleaning aisle feels more like a playground. With Foxtrot Studio’s inspired design, cleaning just might become the most unexpectedly enjoyable chore on your list.


All images © by Foxtrot Studio. You can also follow them on Behance. Don’t hesitate to browse through the Graphic Design, Branding, and Packaging Design categories on WE AND THE COLOR for other inspiring work.

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