Tamagotchi, the virtual pet created by Bandai, a Japanese toy manufacturer, was seen constantly hanging from schoolbags in the late 1990s and early 2000s, when I was growing up. As brands now consistently mine millennial nostalgia for Gen-Z delight, many collaborations in the recent past have given birth to or revived the Y2K-era devices, of which the new Tamagotchi x collaboration is a true testament.
The device, which was a consistent charm for people, especially the kids, appeared clipped onto keychains or held as fidgets in the hand, is now getting a new life through the charismatic collaboration. The collection transforms the favorite nostalgic character into smartphone and tablet cases, charms, collectible accessories, and Tamagotchi chase cards.
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Officially launched on May 29, 2026, the CASETiFY’s Tamagotchi lineup includes customizable phone cases, earbud pouches, charms, a carry-on suitcase, and also features an original, limited-edition Tamagotchi device, each designed to be styled with interchangeable modular accessories. The exclusive range of products starts at roughly around $15 and goes up to $799.
The highlight here, of course, is the release of the Original Tamagotchi Casetify Limited Edition. This collectible object, reimagined as a usable tech accessory, is priced at $45, and comes in a small, egg-shaped form factor with three buttons, just like the real thing launched in 1996. This playable device will be available in a strictly numbered quantity through CASETiFY.
The full collection, including the original Tamagotchi, is now available at casetify.com and CASETiFY stores worldwide. Besides the rare piece, the collaboration, reviving the retro gaming imagery includes, Tamagotchi Collectible Plush Charm for $70, Tamagotchi Jumbo Pattern Snappy Cardholder Stand (MagSafe compatible) for $40, and Egg Tablet Case for the iPad at $79.
A restoration of the bright colors, character graphics, and the pixilated interfaces that made the Tamagotchi a force to reckon with is seen in the accessories covered in the character’s motifs, beyond the phone, tablet cases, detachable phone charms, and patterned straps. Amid these, the plush pouches designed to hold earbuds really stand out.
The collection, however, is not just about these smaller accessories. In fact, it comprises a customizable carry-on luggage from the CASETiFY Travel Tamagotchi luggage series. Using different Tamagotchi characters and retro typography, the appeal of the suitcase, available in pink and blue colors, can be enhanced to a decorative height that fans cannot deny.
It is difficult to point directly at what instigated Bandai for this collaboration with CASETiFY. But how it stands out, Tamagotchi nostalgia is seeing a rise in Japan. Themed displays inspired by Tamagotchi’s cute universe are everywhere, from cafes to parties. Reminding us that even after 30 years of its launch, Tamagotchi continues to have a fan following, which the two companies are leveraging through this collaboration.
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