Crocs and Nintendo are not brands you’d typically put in the same sentence as “high-concept design collaboration.” And yet here we are, with the Crocs x Super Mario collection dropping July 15, 2026, looking far better than the premise suggests it should.
The announcement landed earlier this week, and the first reaction — at least my first reaction — was that resigned nod you give when two things that were always meant to go together finally figure it out. Crocs has been quietly rebuilding its cultural credibility for years through a series of increasingly clever partnerships, and Super Mario is the one IP on the planet that genuinely belongs to everyone. People who grew up with a Game Boy, adults who still boot up Mario Kart on a Friday night, and people who have never touched a controller but know exactly who Mario is. That kind of universal ownership is rare, and landing it on a foam clog might be the smartest move either brand has made this year.
Designer:
Five styles make up the collection, each built around a specific character, and the level of detail is more than you’d expect from a licensed shoe drop. The Mario clog sits on a blue foam base with a plush version of Mario’s signature red cap attached directly to the upper — playful without being costume-y. The Yoshi style goes full green with PVC fins running along the upper, which somehow manages to feel sculptural rather than silly. Then there’s the Bowser clog: dark green foam, seven PVC spikes on the upper, and five more replacing Jibbitz on the strap. Bowser would absolutely approve.
Princess Peach gets the most elevated treatment, with a platform sole finished in pink glitter and seven exclusive Jibbitz charms. It reads more fashion than novelty, which is a genuine design achievement for a shoe that has a question block on it. Rounding out the group is the Core Classic Clog, which pulls from the game’s broader iconography — coins, stars, turtle shells — and comes with eight Jibbitz charms and an option in kids’ sizing. The right call.
Pricing runs from $55 to $90, which lands comfortably in impulse-buy territory for any adult who will absolutely tell themselves they’re buying it for their kid.
What makes this feel considered rather than purely commercial is how naturally the characters map onto what Crocs already does. Crocs has never been a brand that does subtle. It’s loud, comfortable, and entirely unapologetic about existing. Nintendo’s Super Mario roster operates the same way. These are characters drawn in primary colours with maximum personality and zero pretension. They don’t need your endorsement. So when Bowser turns up as a spike-covered clog, it doesn’t feel like a brand sticking a logo on a product. It feels like the character found the right medium.
The Jibbitz element is doing quiet but important work across the collection. Each pair ships with six to eight exclusive co-branded charms, which means every clog doubles as an entry point into Crocs’ customisation ecosystem. Crocs has always understood that Jibbitz turn a shoe into something personal, closer to a wearable mood board than just footwear. Giving Super Mario fans a way into that system is smart, and it means the collection will live well past its launch date.
I’ll be straight: I did not expect to be genuinely interested in a pair of foam shoes shaped like Yoshi. I expected novelty for children and maybe a few nostalgic adults grabbing one on a whim. What the collection actually delivers is a thoughtful translation of game design into product design — character-specific textures, shapes, and details that suggest someone actually played the games and asked what it means for a shoe to feel like a character, not just look like one.
The Crocs x Super Mario collection is available from July 15 on crocs.com, the Nintendo Store, and select retailers globally. Your feet are going to the Mushroom Kingdom.
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