Sometimes architects find that their project has a special requirement that can’t be met by standard products or systems. To maintain design integrity, customisation is the preference– and in many cases the only – option.

Suppliers can often propose solutions using standard products in a different way from usual or embark on producing something entirely new and unique. Creativity is the core skill of architecture but in the case of bespoke products a departure from the standard raises a number of issues for architects and their clients as well as suppliers.

For architects, it can be about achieving something special or aligning with a previously established design aesthetic; while for product suppliers customisation can represent an opportunity to break new ground, establish a new product direction, and so on.

As we shall see in the session of CPD Live, however, customisation should be approached with caution and an understanding of the challenges and expenses that it inevitably involves.

Our speakers, all of whom have successful track records in work of this type, outline what you need to know before embarking on the customisation journey; the factors involved in navigating these challenges and reaping the benefits of a fully realised custom architectural product.

At the end of this presentation, you should be able to:

Explain the typical motivations of specifiers who seek custom architectural products
Distinguish the levels of customisation – standard, adapted, fully bespoke
Outline the risks associated with product customisation and explain how to minimise them.
Identify and apply strategies for effective collaboration with suppliers