Design, durability, and pulling power in retail design

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Even though COVID-related disruption appears to be over, retailers – or at least those retailers that rely on the traditional ‘bricks and mortar’ model – will continue to face competition from online alternatives. To address this, stores and indeed shopping centres need to differentiate themselves from e-commerce. Retail design must be able to offer consumers something they can’t get online; something that keeps them coming back for more.

Retailers need to lean upon the expertise of architects and interior designers to attract and keep customers. They should rely upon these professionals to create shopping centres that turn the experience into something special. As ever, when considering design, this involves a broad range of considerations, including the layout or retail space, amenities, furnishings, lighting, and so on.

And it also involves flooring. This whitepaper examines the ways to incorporate rugs and carpeting into retail design. Focussing on the products of one leading manufacturer and supplier, Designer Rugs, it explains why rugs are a good choice for retail applications.